Lessons from Immigrant Entrepreneurs + Social Media for Small Business

Event Details:

Date: January 8, 2015

Time: 6:00 pm - 8:00 pm

Location: Northern District Library, 40 Orchard View Boulevard, Toronto, ON M4R 1B9

Who should attend:

General public

Organized by:

New Canadians

1) Lessons from Immigrant Entrepreneurs

Starting a business is never easy but doing it in a  new country can be a real challenge!  This session will feature a panel of immigrant entrepreneurs who will share their experiences starting businesses in Canada. 

Discussion will include:

- How to find new customers

- Overcoming cultural barriers

- Where to find regulatory information

- How to get help for your start-up

The session will be facilitated by Aimee Holmes, Manager of Employment Services at ACCES Employment.  Join us for a stimulating discussion about immigrant entrepreneurship!

2) Social Media DIY Workshop for Small Businesses

Are you ready to take your business to the next level? 

In the E-Commerce and Web 3.0 Mobile Era the corporate website and Social Media accounts are the most valuable Digital Marketing assets your company has to gain brand awareness; reach potential customers; engage and gain the loyalty of current clients; redirect traffic to your website and increase sells. But with so many platforms out there, which are the best options for my business?

In this 45-minute presentation you will learn:

-  The benefits and importance of having an online Social Media strategy

-  From “consumer” to “prosumer”...the changes in the behaviour of the audiences

-  Getting started: Steps to create a Social Media Plan

-  How to craft your messages for maximum exposure and engagement

-  How to combine Social Media with other Digital Marketing strategies

-  Best practices: Do’s and Don’ts

-  Social Media trends for 2015, and much more!


Facilitator: Aída Ulloa is Manager and Digital Marketing Consultant at ANIMA CREATIVE, a Toronto based boutique agency that provides consulting and training services in: offline and online Marketing and Communication strategies; Product Marketing (Supply Chain Management); Public Relations and Copywriting. ANIMA CREATIVE’s Digital Marketing services include: Social Media and Website management, Search Engine Optimization and Advertising campaigns.

Registration Deadline:

January 8, 2015


Registration is required.

Contact details for the event:

Gerard Keledjian, gerard@newhorizonsmedia.ca