Intro to Email Marketing with MailChimp

Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses. In this hands-on workshop for beginners, you'll learn how to collect information from subscribers; intelligently segment your lists; create responsive, mobile-friendly emails; and set up automated email campaigns, all through MailChimp's free and delightfully easy-to-use service. We'll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!